apple watch is not water proof

yes, it is true – apple watch is NOT water proof.

good luck with your fitness activities with a watch that breaks under heavy rain, sweat, or while drinking and moving.

i have NEVER EVER had a watch which is NOT water proof.

i was not even aware such things existed.

maybe in 1800s.

not water proof watch is like a car which does not go faster than 20 kmh only.

or like an airplane which can fly 300 meters only.

a not water proof watch!


i have a problem – i can not tell brands apart

i have a problem   i can not tell brands apart

i have a serious problem.

i can not tell brands apart.

i was always fearing this moment, and it finally came.

the horror!

benetton, apple, nike, hm, burton, and bmw look the same.

its same imagery, same values, same feeling, same politness.

i am begging someone to be different and smack me, be rude to me, do anything…

i need to feel something other than the generic look of almost every major global brand.

managers polished up this generic look to the point where it has no flaws, apart that it is everything.

it is the essence of what everybody want, but actually have no interest in.

it is the first version of matrix – the paradise version which did not work out.

i need brands to be different, dirty, strange, awkward.

please, i need to define myself somehow, and i need brands for it.

if all brands look the same then i am same as everybody and everything.

the horror!


ironman copenhagen 2014 impressions

clemente alonso ironman copenhagen 2014

this is 5th time i was watching ironman copenhagen (previously challenge copenhagen).

i guess i am their biggest fan, as i traveled five times to copenhagen only to see the race.

ironman copenhagen is better each year.

we were lucky to meet clemente alonso-mckernan and spent time with him the days before.

we cheered for him together with his girlfriend nayra.

cheering for someone makes the ironman spectating so much richer.

i definitely suggest watching ironman copenhagen as a way to experience this city.

who is number one is 5 years old

who is number one

aleksandar, thomas veje, me, and many others started who is number one

as a way to prevent cancer in denmark.

who is number one is based on a simple idea that each of us needs to ask ourselves:

who is number one?

and answer to that question should be: me, i am number one to myself.

if we do not take care of our health, if we do not exercise, eat properly, live healthy, no other goal will matter.

who is number one is a reminder to everybody that what matters is taking care of your own health.

and we can do this by doing simple things: eating a bit less, exercising a bit more, and doing the health basics.

who is number one culminates each year with an annual 5k fun run through the copenhagen center.

yesterday was the fifth edition of the fun run with more than 1,600 participants.

see the photos.

i am very proud of this project.

i hope more and more people ask themselves: who is number one?

why social and political art fails

why social and political art fails

some art deals with social and political subjects.

examples are some of marina abramovic and ai wei wei art.

this art is a failure.

by failure i mean that it communicates possibly untrue and immature concepts hidden behind an aesthetic.

it does not get us closer to knowing the truth, which is the ultimate goal of art.

there are two reasons why this art does not access the truth:

one: artists do not have knowledge necessary for interpretation of social and political subjects.

artists are most credible when communicating their own perceptions and experiences.

two: value of art is established by transparency and credibility of artist’s motivation.

social and political subjects are motivated by not transparent needs such as:

popularity, access to funding, access to press, provocation of authority.

such subjects with such motivation are not the most efficient method of reaching the truth.