for any coach (and i am some kind of a coach i guess) it is best to work with people who are super aggressive/motivated. this is an ideal. these people fight for every millimetre of the distance and than go home and think about it non stop, how to make it better, and than tomorrow […]

i have been consulting several clients in branding. my relationship with these clients is very different from what my relationship is when i work with more established kind of clients: agencies and corporates. these clients are start-ups and depend on the emotional state of the entrepreneur. many times this can be a disaster.