1) i have a choice to do what i want.
2) i choose to make specific things which i believe are good.
3) i choose to work with partners, staff, clients, who i like to work with.
resulting from this, on 1 jan 2016 i have started a new project:
i am sure that how we explain this project in next weeks or months will change,
but the essence is that we are automating branding and brand strategy.
it is a software tool for marketers, managers, and owners.
my motivation is:
– for most of my life i have been investigating the idea of a brand.
– i love making software that creates a change.
– i love working for other businesses.
our team is smaller.
over past 6 years i tried bigger teams, and now i am happy we start with only four as core team:
design, technology, sales.
i am very excited about this step.