what has the strongest effect on people?
what is it: what people believe
what is it: how something is made and used
change: long term
example: internal combustion engine
3) sensory aesthetics
what is it: what we see, hear, taste, smell, touch
change: short term
example: clothing patterns
example evaluation of above rothko painting
technology: 0, because it is just an oil painting
visual: 3, because it is beautiful
ps thank you andrea toniolo for inspiration for this mega nerd post.