concept, technology, sensory aesthetics

rothko

 

what has the strongest effect on people?

 

1) concept

what is it: what people believe

effect: strongest

change: everlasting

example: religion

 

2) technology

what is it: how something is made and used

effect: strong

change: long term

example: internal combustion engine

 

3) sensory aesthetics

what is it: what we see, hear, taste, smell, touch

effect: weak

change: short term

example: clothing patterns

 

example evaluation of above rothko painting

 

rothko chart

 

concept: 7

technology: 0, because it is just an oil painting

visual: 3, because it is beautiful

 

ps thank you andrea toniolo for inspiration for this mega nerd post.



few observations about companies       few things japanese are awesome in