a report on 39 years of life


– approx. half of my conscious life has passed
– 23 years since i started working
– i hope i will work for another 36 years, at least
– i have 3 kids: son, step-son, and step-daughter
– i will be a father for another 16 years (i hope my kids can move out at 18)
– i visited almost everywhere i wanted
– if i die today, i do not feel i missed anything

left to do before I die

– maybe one more kid
– i hope BEMapps.com reaches it goal to helping people have more business success
– make a project which helps people manage fitness
– make a poetry project which changes the minds of a really large audience

all three projects (business, fitness, poetry) are aiming to change the perspective of millions.
i hope i complete these three projects before i die.

citigroup equity strategy 2005 concludes: the world is dividing into two blocs – the plutonomy and the rest

the reports made for to the rich could be the most objective or most ridiculous ones.

on reddit i found this citigroup 2005 report made for their richest clients.

here are some gems:

– the usa, uk, and canada are the plutonomies – economies powered by the wealthy. (italy is also added to this list, but as a non anglo-saxon plutonomy.)

– in a plutonomy there is no such animal as “the us consumer” or “the uk consumer”, or indeed the “russian consumer”. there are rich consumers, few in number, but disproportionate in the gigantic slice of income and consumption they take. there are the rest, the “non-rich”, the multitudinous many, but only accounting for surprisingly small bites of the national pie.

– outsourcing, offshoring or insourcing of cheap labor is done to undercut current labor costs.

– …the invisible hand stops working. Perhaps one reason that societies allow plutonomy, is because enough of the electorate believe they have a chance of becoming a plutoparticipant. why kill it off, if you can join it? in a sense this is the embodiment of the “american dream”.

hope you like it.

all the star wars products i bought in last few months

bob iger

star wars mania accelerated in 2015 with force awakens getting closer.

here is a list of shopping outcome:

– numerous lego star wars sets, including quite elaborate ewok village;

– our kids, especially djordje who was 4, got star wars clothing and toys mostly from disney official stores;

– playstation 4 and star wars battlefront for me;

– disney infinity 3 with clone wars and rebels figures;

– trip to disneyland paris with a lot of attention to star wars shop;

– cinema tickets in december as we saw the force awakens few times.

in retrospective star wars related purchases are one of the bigger expenses for us as a family in 2015.

disney also got some of our cash for marvel and other properties.

we also had xbox one lego star wars game before and we watched most of clone wars and rebels.

brands which got most of our purchases, besides disney, are lego and sony.

star wars is visually present in our lives maybe 10 – 20 mins per day.

most of us think of star wars maybe few times every day.

i mostly think of sith and jedi in terms of good vs evil.

kids are interested in it because irena and i care about it so they try to join in.

they are not fully into it.

minions definitely win over star wars when it comes to ages 5 and 10.

i think our family makes bob iger happy.

BEMapps.com – my new startup



1) i have a choice to do what i want.

2) i choose to make specific things which i believe are good.

3) i choose to work with partners, staff, clients, who i like to work with.

resulting from this, on 1 jan 2016 i have started a new project:


i am sure that how we explain this project in next weeks or months will change,

but the essence is that we are automating branding and brand strategy.

it is a software tool for marketers, managers, and owners.

my motivation is:

– for most of my life i have been investigating the idea of a brand.

– i love making software that creates a change.

– i love working for other businesses.

our team is smaller.

over past 6 years i tried bigger teams, and now i am happy we start with only four as core team:

design, technology, sales.

i am very excited about this step.

my 38th birthday summary

being 37 was very good for me:

– irena and my son marko was born healthy and cute.

– our kids sofija and djordje did not suffer any major damage or crisis.

– most of the family is operating healthy and ok.

– business was good, best year so far thanks to all the partners.

– my poetry book was published, edited by rafael.

– i organized meet in a nice restaurant in nyc, with rafael.

– irena and i started mountain biking together.

– my weight is under control and i started training for 3,000 m run.

– lots of travel.


next year following things away me:

– need to make sure all the kids and family survive.

– new startup from 1 jan 2016. business software and services, which is very exciting.

– we need to find a new place to live in belgrade, so we will try to be creative.

– more fun stuff.