three branding tools i learned from ivan jureta


sail ship terminology


i am a branding consultant.

i advise clients how to define and position their brands so they achieve their goals more efficiently.

this is a job which requires a combination of very conceptual and very practical problem solving.

i have been learning how to do this since i remember.

recently, since i joined jtt, i learned a lot from my partners andrea toniolo and ivan jureta.

this is a list of three management tools i learned from ivan jureta and applied in branding:


1) terminology

2) process

3) requirement


all three tools are very practical and will add value to any branding project of any size.

these tools should be thought to anyone participating in business at any level, especially in branding.

they are very simple and intuitive, and can be designed and used by anyone.