behind the scenes video: making of rafael rozendaal ford fiesta art.
beautiful to see the actual animation on the car, instead of static images.
next step is interactivity.
more interesting stuff:
projection mapping examples:
(thank you andrea toniolo for these.)
artist projection example:
the point of using rafael rozendaal is not quality of projection mapping techniques.
point is collaboration with an amazing new media artist with an active audience of 40 million.
ps i like that ford painted the car white, instead of using the covers.