behind the scenes video: making of rafael rozendaal ford fiesta art.

beautiful to see the actual animation on the car, instead of static images.

next step is interactivity.

very nice!

more interesting stuff:

projection mapping examples:

(thank you andrea toniolo for these.)

artist projection example:

vuk cosic’s ascii projection on buildings.

conclusion:

the point of using rafael rozendaal is not quality of projection mapping techniques.

point is collaboration with an amazing new media artist with an active audience of 40 million.

ps i like that ford painted the car white, instead of using the covers.