one word one brand

apple rainbow logo

i like one word one brands.

here are some examples:

virgin

specialized

apple

amazon

elite

there are other options for brand naming like:

– last name (ferrari, benetton, mcdonalds, shimano, renault)

– abbreviation (ibm, sap, hsbc, rbs, itt, nasa, bic)

– mythology (hermes, janus, jupiter)

– two word arrogance (burgerking)

– location (nokia, zurich)



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