i like one word one brands.
here are some examples:
– virgin
– apple
– amazon
– elite
there are other options for brand naming like:
– last name (ferrari, benetton, mcdonalds, shimano, renault)
– abbreviation (ibm, sap, hsbc, rbs, itt, nasa, bic)
– mythology (hermes, janus, jupiter)
– two word arrogance (burgerking)
– location (nokia, zurich)